Media Card.

What the numbers mean

Instagram performance uses the 30 complete UTC days before today. The Instagram app may use a different timezone or update at a different time. Demographics use Meta’s last_30_days follower report, not the people reached or engaged during this exact period. These reports are kept separate.

Percentages for age and gender divide each category by the total count in its own reported breakdown, including unspecified gender. Geography divides by the account follower count captured with the audience report. It is never recalculated against a newer follower total. Missing locations are not redistributed across returned countries or cities. Switch to Counts for the original values.

Views count displays and plays; reach estimates unique accounts; interactions count actions. No audience purchasing intent or campaign results are inferred. Country and city results can be capped. All gender categories, including unspecified, are retained.

The YouTube daily subtotal is a dated Metricool export with two missing days. It is not a complete 30-day total. YouTube account totals have their own refresh time.